What exactly are cookies?

What exactly are cookies?
Cookies are small files containing letters and numbers that are sent via a web browser to a computer or smartphone, where they are stored on your hard drive. The main task of this file is to distinguish and identify individual users of the website. If the settings of the internet browser allow it, then all sites can send their own cookies to the browser, provided that the user visits this website. However, with regard to the privacy of users, the Internet browser allows the site to access cookies that have been sent to the device themselves. But never to those files that were sent by other web pages. Cookies themselves are not a threat to the computer or to the specific identity of the user. Visited sites can store in cookies all the information they find out about a particular user and it is possible to monitor the interests of the visitor. Cookies can therefore be used for statistics, targeted advertising and the like without the user's knowledge.

What about third party cookies?
In some cases, it is possible to use cookies provided to us by third parties. These files are primarily used to improve the effectiveness and efficiency of advertising on your own website. Cookies can also be used to better target or optimize ads. These are mainly systems for advertising delivery and traffic analysis. Such cookies are controlled by third parties and we do not have access to write or read such data.
The site you are on uses Google Analytics, which stores cookies. Thanks to this, we can very accurately and reliably analyze the ways in which visitors use our website. All site usage files that are generated will be stored in the U.S. on Google's servers, including the IP address. Google may provide this data to third parties where required to do so by law, or where a third party processes the data directly for Google. In most cases, Google will use the data for evaluation and analysis purposes for the site operators themselves. For data protection reasons, Google will not associate your IP address with any data held by Google.
Most browsers automatically accept cookies (unless your browser is set differently). By using this website, you agree to the storage of cookies.

Is it possible to reject cookies?
If you do not want to use cookies, you have the option to reject them. You will find this option in your browser settings. In this case, however, it is good to realize that if you disable them, you will no longer be able to use all the functions of the site.

If you do not want cookies to be stored, then each internet browser allows you to change the settings and disable or restrict these files. If you do not know how to change the cookie settings, then carefully read the help in your browser, where you will learn how to restrict or disable cookies.
However, we always recommend users of our website to never disable cookies, as otherwise there is a risk of poor functionality of the website or incomplete content. If you have just visited the e-shop, it is possible that it will not be possible to buy without cookies.